In this chapter we pay special attention to the bartender as entrepreneur, allowing for the fact that whilst we do not consider that every bartender should be an entrepreneur, all should have an entrepreneurial attitude.
If you do not understand the intricacies of forming a company and the meaning of being an entrepreneur, it is impossible to gather the knowledge necessary to understand cocktail making in its entirety.
We go over the key knowledge that every entrepreneur must gain to shape their project and turn it into a reality, right up to the opening date, with all maximum possible guarantees for it to become a success. We also explore the factors you need to be conscious of once the business is fully functioning, and the considerations you need to take into account when the time comes to call an end to your business venture.
Sapiens wants to help entrepreneurs in the fine dining restaurant sector, and the hospitality industry in general, to remedy the devastating statistics showing just how many ventures fail through lack of preparation, opening their doors without understanding what fundamentals should govern a business project of this nature.