CHAPTER 8
Like in a restaurant, the gastronomic offer presented by food delivery is something more than just the culinary offer (of food and drink). In this chapter we analyse the gastronomic offer in detail, understood here as everything involved in the process of service provision (from the moment the client opts for food delivery, up to when the delivery is made and consumed, and beyond to when the customer makes an assessment of its value). Moreover, we explore the perspective of the company that constructs this offer. In the following chapter we go on to examine the perception and experience of the client during this process.
Some variables of the gastronomic offer of food delivery deserve special attention in this chapter, such as the product (increasingly diverse and sophisticated, adding value to the culinary offer), the packaging (due to its importance for brand image and for ensuring the arrival of the product in the best possible condition), the price (the second most important variable in the consumption decision after the type of food chosen) and the delivery and consumption, which will largely determine whether the customer repeats or not.
