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CHAPTER 5

THE BARTENDER AS HUMAN BEING AND AS PROFESSIONAL

We cannot understand the professional figure of the bartender without analysing the influence their personality and the company’s own professional culture has on them.

The professional culture instilled in an organization shapes the behaviour of those who are part of it and explains, in a certain way, their attitude and demeanour when carrying out their professional activity.

It is also constructive to perceive how such basic aspects of a human being as the body, mind and spirit contribute to their role as a bartender.

The bartender makes decisions based on cognitive processes and operations, such as knowledge, understanding and learning. From this, a series of skills are acquired that, taken together with further essential elements, will define the bartender professionally.

Instincts, values, attitude, emotions and feelings, personality and temperament, knowledge, culture and learning, habits and customs, philosophy and behaviour. All these supplement the skills acquired to form the backbone of the “bartender’s professional culture”.

Consequently, we take a tour of each of these concepts, highlighting the indispensable qualities required of the bartender in order to develop them.

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